lsm99 Privacy Policy —
How We Protect Your Data in Pakistan
At lsm99, we treat your personal data with the same seriousness we apply to game fairness and payment security. This Privacy Policy explains exactly what data lsm99 collects from Pakistan players, why we collect it, how it is stored, and the rights you hold over it.
Our Privacy Principles
These six principles underpin every data decision lsm99 makes. They are not aspirational — they are operational commitments reflected in our systems, processes, and third-party contracts.
Data Minimisation
lsm99 collects only the personal data that is strictly necessary for account operation, KYC compliance, payment processing, and responsible gaming obligations — nothing more.
Secure Storage
All personal data held by lsm99 is stored using industry-standard encryption and access control. Sensitive fields — CNIC numbers, payment details — are stored in encrypted form and accessible only to authorised compliance personnel.
Full Transparency
lsm99 publishes this Privacy Policy in plain, readable English so Pakistan players fully understand how their data is handled — not buried in impenetrable legal language designed to obscure rather than inform.
Player Control
lsm99 respects your right to access, correct, and in applicable circumstances request deletion of your personal data. These rights can be exercised by contacting lsm99 support at any time.
Controlled Sharing
lsm99 does not sell your personal data to third parties for marketing purposes. Data sharing is limited to payment processors, KYC providers, game studios and regulators — all bound by contractual data protection obligations.
Defined Retention
lsm99 retains your personal data only for as long as required by our compliance obligations and the purposes for which it was collected. Data no longer needed is securely deleted.
01 Introduction
lsm99 ("we", "us", "our", or "lsm99") is committed to protecting the privacy and personal data of every player registered on our platform. This Privacy Policy describes how lsm99 collects, uses, stores, shares, and safeguards personal information in connection with the lsm99 gaming platform accessible at lsm99.bingo, and all associated services and gaming products available to Pakistan players.
This Privacy Policy should be read alongside lsm99's Terms & Conditions and Responsible Gaming Policy. Together, these documents constitute the full framework governing your relationship with lsm99 as a registered player.
By creating an lsm99 account or using the lsm99 platform in any capacity, you confirm that you have read and understood this Privacy Policy and consent to the collection and processing of your personal data as described herein. If you do not agree to this Privacy Policy, you must not register for or use the lsm99 platform.
This Privacy Policy is published in English. The English version is the authoritative version and takes precedence over any translation or informal summary. If you have questions about any part of this policy, contact lsm99 support via live chat — available 24/7.
02 Data Controller
For the purposes of data protection law applicable to the lsm99 operating jurisdiction, lsm99 acts as the Data Controller in respect of all personal data collected from players registered on the lsm99 platform. As Data Controller, lsm99 determines the purposes and means of processing your personal data and is responsible for ensuring that such processing meets applicable legal standards.
lsm99 may engage third-party Data Processors — including KYC verification providers, payment processors, and game studio technology partners — to process personal data on our behalf and under our documented instructions. Such processors are bound by contractual data protection obligations and are not permitted to use your data for their own independent purposes.
03 Data We Collect
lsm99 collects the following categories of personal data from Pakistan players:
3.1 Registration & Identity Data
When you create an lsm99 account, we collect your full legal name (as it appears on your CNIC), your Pakistan mobile number, your email address, and your date of birth. This data is used primarily for account creation and age verification. We also collect your CNIC number and CNIC document image during the KYC verification process.
3.2 Financial & Payment Data
When you make a deposit or withdrawal on lsm99, we collect payment transaction details including the payment method used (e.g., Easypaisa account, JazzCash number, bank account details), transaction amounts in PKR, transaction reference numbers, and timestamps. lsm99 does not store full debit or credit card numbers on our servers — card processing is handled by our PCI-DSS compliant payment processor partners.
3.3 Gaming Activity Data
lsm99 records all gaming activity conducted through your account, including: game sessions (type, duration, date/time); bet amounts and outcomes; jackpot wins; bonus activity; and aggregate PKR wagering figures. This data is used for account management, dispute resolution, responsible gaming monitoring, and platform improvement.
3.4 Technical & Device Data
lsm99 automatically collects certain technical data when you access our platform, including: IP address; device type (mobile, desktop, tablet); operating system; browser type and version; and session duration. This data is used for security monitoring, fraud prevention, and optimising the lsm99 experience across Pakistan's varied device landscape.
3.5 Communications Data
If you contact lsm99 support via live chat, email, or any other channel, we retain records of that correspondence — including your query, our response, and any documents you provide. This data is used for quality assurance, dispute resolution, and ongoing support.
lsm99 does not collect sensitive personal data categories (such as biometric data, health data, or political opinions) except where collection is strictly necessary for legal compliance — for example, collecting CNIC documents to satisfy Know Your Customer regulations.
3.6 Data Collected via Cookies
lsm99 uses cookies and similar tracking technologies on the lsm99.bingo website. See Section 10 for full details of how lsm99 uses cookies and how you can manage your cookie preferences.
04 Legal Basis for Processing
lsm99 processes your personal data on the following legal bases:
| Processing Purpose | Legal Basis |
|---|---|
| Account creation, login, and management | Performance of contract (your lsm99 account agreement) |
| Age verification and KYC identity checks | Legal obligation (compliance and AML requirements) |
| Payment processing (deposits and withdrawals in PKR) | Performance of contract |
| Fraud prevention and security monitoring | Legitimate interest (protecting lsm99 players and platform integrity) |
| Responsible gaming monitoring and player protection | Legal obligation and legitimate interest |
| Personalised gaming recommendations and bonus offers | Consent (you can withdraw at any time) |
| Marketing communications (email, SMS) | Consent (you can unsubscribe at any time) |
| Analytics and platform improvement | Legitimate interest |
05 How lsm99 Uses Your Data
lsm99 uses the personal data we collect for the following purposes:
- Account services: Creating, maintaining, and securing your lsm99 account; verifying your identity and age; processing login requests and two-factor authentication.
- Payment operations: Processing PKR deposits and withdrawals through Easypaisa, JazzCash, and other supported Pakistan payment methods; verifying payment method ownership; preventing payment fraud.
- Gaming operations: Recording and settling game outcomes, processing jackpot wins, managing bonus awards and wagering requirements, resolving game disputes.
- Responsible gaming: Monitoring gaming patterns for signs of problem gambling; enforcing deposit limits, loss caps, and session time restrictions you configure; implementing self-exclusion requests.
- Fraud and compliance: Detecting and investigating suspicious account activity; complying with anti-money laundering requirements; responding to regulatory inquiries.
- Customer support: Responding to your queries, resolving disputes, processing account change requests.
- Platform improvement: Analysing aggregate, anonymised usage patterns to improve lsm99's gaming library, payment flows, and support quality for Pakistan players.
- Marketing: Sending you promotional communications about lsm99 bonuses, new games, and platform updates — only where you have provided consent and only via channels to which you have consented.
lsm99 does not use your personal data for automated decision-making that produces legal effects or similarly significant consequences without human review, except in the context of fraud detection where automated flags trigger a human compliance review.
07 International Data Transfers
7.1 Cross-Border Processing. The operation of the lsm99 platform involves the transfer of personal data to service providers located outside Pakistan. For example, cloud infrastructure servers, live casino studio technology providers, and certain payment gateway components may be hosted in international data centres.
7.2 Safeguards. Where lsm99 transfers your personal data internationally, we apply contractual safeguards — including standard data protection clauses incorporated into processor agreements — to ensure that your personal data receives a level of protection equivalent to that applied within Pakistan's applicable legal framework.
7.3 Pakistan Resident Data. lsm99 gives preference to data infrastructure located in or near Pakistan where technically feasible and commercially reasonable, to minimise latency for Pakistan players and to reduce cross-border data transfer complexity.
08 Data Retention
8.1 Active Accounts. While your lsm99 account is active, lsm99 retains all personal data associated with that account for the purpose of account management, gaming operations, payment processing, and compliance.
8.2 Closed Accounts. Following the closure of your lsm99 account — whether voluntary or following a breach of our Terms — lsm99 retains your personal data for a minimum of five (5) years to comply with anti-money laundering record-keeping requirements, tax obligations, and to enable dispute resolution in respect of historical gaming activity.
8.3 Communication Records. Records of support communications (live chat transcripts, email correspondence) are retained for three (3) years from the date of the interaction to support quality assurance and dispute resolution.
8.4 Deletion. At the conclusion of the applicable retention period, lsm99 securely deletes or anonymises personal data so that it can no longer be associated with an identifiable individual. Anonymised aggregate data — which cannot be used to identify you — may be retained indefinitely for statistical and platform improvement purposes.
09 Security Measures
lsm99 applies the following technical and organisational security measures to protect your personal data from unauthorised access, loss, alteration, or disclosure:
- Transport Layer Security (TLS/SSL): All data transmitted between your browser or mobile device and the lsm99 platform is encrypted in transit using current TLS standards. The lsm99.bingo padlock in your browser confirms this encryption is active.
- Encrypted data storage: Sensitive personal data fields — including CNIC numbers, payment reference data, and authentication credentials — are stored in encrypted form at rest.
- Access controls: Access to lsm99's systems and databases containing personal data is restricted to authorised personnel on a need-to-know basis, with role-based access controls enforced and access logs maintained.
- Two-factor authentication: All lsm99 player accounts support optional two-factor authentication via SMS to a Pakistan mobile number — we strongly encourage all players to enable this feature.
- Intrusion detection: lsm99's infrastructure is monitored continuously for suspicious access patterns, with automated alerting and response protocols for identified security incidents.
- Regular security reviews: lsm99 conducts periodic reviews of its data security practices and updates its technical controls in response to evolving security standards and emerging threats.
No data security system is infallible. In the event of a personal data breach affecting your lsm99 account data, lsm99 will notify affected players without undue delay through the contact details held on their account, and will take immediate remedial action to contain and investigate the breach.
10 Cookies & Tracking Technologies
10.1 What Are Cookies. Cookies are small text files placed on your device when you visit lsm99.bingo. They allow lsm99 to recognise your device, maintain your logged-in session, remember your preferences, and gather anonymous analytics about how Pakistan players use the platform.
10.2 Categories of Cookies lsm99 Uses.
- Essential cookies: Strictly necessary to operate the lsm99 platform — including session authentication cookies that keep you logged in to your lsm99 account. These cannot be disabled without breaking core platform functionality.
- Functional cookies: Remember your lsm99 preferences such as language settings, display preferences, and responsible gaming settings you have configured.
- Analytics cookies: Collect anonymous, aggregated data about how players navigate lsm99 — which game categories are visited most, how long sessions last, where players encounter friction. This data helps us improve the platform for Pakistan users.
- Security cookies: Used by lsm99's fraud detection systems to identify suspicious session behaviour such as session hijacking attempts or unusual login patterns.
10.3 Managing Cookies. You can control non-essential cookies through your browser settings. Most modern browsers allow you to block, delete, or restrict cookies. Note that disabling essential cookies will prevent you from accessing your lsm99 account. For detailed cookie management guidance, refer to your browser's help section.
11 Your Data Rights
As an lsm99 player, you hold the following rights in respect of your personal data. To exercise any of these rights, contact lsm99 support via live chat or email [email protected]. lsm99 will respond to all rights requests within 30 days of receipt.
Right of Access
Request a copy of all personal data lsm99 holds about you, including your account registration data, KYC records, gaming history, and support correspondence.
Right to Rectification
Request correction of inaccurate personal data held in your lsm99 account. Some data — such as CNIC-verified name or date of birth — requires supporting documentation to amend.
Right to Erasure
Request deletion of your personal data where lsm99 has no remaining legitimate or legal basis to retain it. Note: this right cannot override lsm99's mandatory data retention obligations under AML law.
Right to Object
Object to lsm99's processing of your personal data where that processing is based on legitimate interest — for example, use of your gaming data for personalised game recommendations.
Right to Portability
Request your lsm99 personal data in a structured, machine-readable format where processing was based on your consent or a contract between you and lsm99.
Right to Withdraw Consent
Withdraw any consent you have given lsm99 — such as consent to marketing communications — at any time without penalty. Withdrawal does not affect the lawfulness of prior processing.
12 Minors
12.1 No Collection from Under-18s. The lsm99 platform is strictly for adults aged 18 and over. lsm99 does not knowingly collect personal data from individuals under the age of 18. All lsm99 account registrations require CNIC-based age verification to enforce this requirement.
12.2 Suspected Minor Access. If lsm99 becomes aware or has reasonable grounds to believe that personal data has been collected from a person under the age of 18 — whether through a falsified registration, a shared device, or any other means — lsm99 will immediately suspend the relevant account, delete all associated personal data, and return any real-money deposit balance to the payment method used.
12.3 Parental Guidance. lsm99 encourages parents and guardians in Pakistan to use parental control software to block access to online gaming platforms on devices accessible to minors. If you believe a minor in your household has registered on lsm99, contact our support team immediately for urgent account closure.
18+ Only: Providing false age information during lsm99 registration constitutes fraud and a material breach of our Terms & Conditions. Any account where age falsification is confirmed will be permanently closed with all balances forfeited.
13 Marketing Communications
13.1 Consent-Based Marketing. lsm99 sends marketing communications — including bonus announcements, new game notifications, and promotional offers — only to players who have provided explicit consent to receive them. You may provide or withdraw this consent at any time through your lsm99 account settings or by contacting support.
13.2 Channels. Where you have consented, lsm99 may contact you via SMS to your registered Pakistan mobile number, or via email. lsm99 does not use telephone voice calls for marketing purposes, and we will never contact you via unofficial channels such as WhatsApp or social media direct message purporting to be from lsm99.
13.3 Opt-Out. You can unsubscribe from lsm99 marketing communications at any time by: (a) updating your notification preferences in your lsm99 account settings; or (b) contacting lsm99 support via live chat with an unsubscribe request. Opt-out requests are processed within 2 business days. Note that transactional communications — such as deposit confirmations, withdrawal notifications, and account security alerts — are not marketing and will continue to be sent regardless of your marketing preferences.
14 Changes to This Privacy Policy
14.1 Right to Amend. lsm99 may update this Privacy Policy from time to time to reflect changes in our data practices, legal obligations, or the services we offer. The current version of this Privacy Policy, with its effective date, is always published at lsm99.bingo/privacy-policy.
14.2 Notification of Material Changes. Where lsm99 makes a material change to this Privacy Policy — one that substantively affects how we collect or use your personal data — we will notify registered players via their lsm99 account contact details at least 14 days before the change takes effect, where practicable.
14.3 Continued Use. Your continued use of the lsm99 platform after a Privacy Policy update constitutes your acknowledgement of the revised policy. If you disagree with any material change, you may request account closure and withdrawal of your verified PKR balance by contacting lsm99 support.
15 Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or lsm99's handling of your personal data, please contact us through one of the following channels:
- Live Chat Support: Available 24/7 via the lsm99 platform — the fastest route to a response on any privacy query.
- Email: [email protected] — for detailed written privacy requests. lsm99 responds to all privacy-related email enquiries within 3 business days.
For formal data rights requests — access, rectification, erasure, portability, or objection — please clearly state in your message which right you are exercising, provide your registered lsm99 account details (username and registered mobile number) to facilitate identification, and describe the specific data or processing activity to which your request relates.
lsm99 commits to acknowledging all privacy rights requests within 5 business days and to providing a substantive response within 30 calendar days. For complex requests, we may extend this period by a further 30 days — we will notify you if this applies to your request.
Questions About lsm99 Privacy?
Our 24/7 English support team is ready to answer any data or privacy questions you have about your lsm99 account. You can also explore our other policy pages for a complete view of your rights as a player.
18+ only. lsm99 is an entertainment platform. Play responsibly.